{"id":3115,"date":"2025-03-04T14:25:43","date_gmt":"2025-03-04T14:25:43","guid":{"rendered":"https:\/\/lo-es.com\/?page_id=3115"},"modified":"2025-03-31T09:05:17","modified_gmt":"2025-03-31T09:05:17","slug":"content-strategy-marketing","status":"publish","type":"page","link":"https:\/\/lo-es.com\/index.php\/content-strategy-marketing\/","title":{"rendered":"Content Strategy & Marketing"},"content":{"rendered":"\t\t
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Content Strategy & Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With tenacity and thoughtfulness, I develop strategies for content creation and distribution that support objectives and resonate with audiences.<\/p>

I have vast experience owning the end-to-end content lifecycle, from ideation to creation, to analysis and optimisation. Understanding what impactful results look like is a key part of the design process for me, and a process I\u2019ve led on in fast-paced global organisations and across a range of complex, cross-functional stakeholders.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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I have spearheaded digital content strategies for marketing campaigns across owned and paid channels, incl. web, social media, SEO, print, TV, PPC and OoH advertising – ensuring global brand and ToV guidelines merged with relevant local narratives effectively.<\/p>

I\u2019m a big fan of campaign briefs that are objective and audience driven, and I create campaign plans that are holistically informed and outcome-obsessed in their approach to budgeting, creative asset development, as well as campaign tracking and post campaign analysis.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Impactful results for any digital or content campaign start with understanding your audience; who are you talking to and what message do you want to land? At Airbnb, I led and developed audience research including public opinion polling, focus groups, brand awareness, comprehension and A\/B testing, to steer the narrative and creative of paid media campaigns towards outcomes that met business priorities, and increased brand sentiment positively, surpassing KPIs.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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I\u2019m savvy with a range of digital tools, and enjoy learning about new systems and using them to serve their designated purpose with ease and efficiency. You can trust me with:<\/p>