{"id":2996,"date":"2025-02-24T13:28:13","date_gmt":"2025-02-24T13:28:13","guid":{"rendered":"https:\/\/lo-es.com\/?page_id=2996"},"modified":"2025-03-31T09:11:22","modified_gmt":"2025-03-31T09:11:22","slug":"communications-storytelling","status":"publish","type":"page","link":"https:\/\/lo-es.com\/index.php\/communications-storytelling\/","title":{"rendered":"Communications &#038; Storytelling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2996\" class=\"elementor elementor-2996\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6413068e elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"6413068e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb013a8\" data-id=\"cb013a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d2c5a8 elementor-widget elementor-widget-image\" data-id=\"60d2c5a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_1823-copy-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_1823-copy-scaled.jpg 1920w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_1823-copy-225x300.jpg 225w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_1823-copy-768x1024.jpg 768w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_1823-copy-1152x1536.jpg 1152w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_1823-copy-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49da727f\" data-id=\"49da727f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b428721 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b428721\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5306f0eb\" data-id=\"5306f0eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77579e7e elementor-widget elementor-widget-heading\" data-id=\"77579e7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communications &amp; Storytelling<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af321f elementor-widget elementor-widget-text-editor\" data-id=\"af321f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">I\u2019m a writer at heart. And a thoughtful one at it. I have developed and produced narrative storytelling in text, photo, and video form &#8211; serving a variety of communications. I believe that drafting a compelling message is a process of craft and strategy in equal measure, and that a story can only be conveyed effectively when created with cultural sensitivity, channel optimisation, and the ideal end-user in mind.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73b6f21c elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"73b6f21c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15d48a7a\" data-id=\"15d48a7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f646aa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f646aa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-66dfdc0d\" data-id=\"66dfdc0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-182e10f\" data-id=\"182e10f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ec28d84 elementor-widget elementor-widget-toggle\" data-id=\"2ec28d84\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7841\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-7841\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Editorial Planning<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7841\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7841\"><p class=\"p1\">I have managed the global internal editorial calendar at Airbnb, as well as external regional policy and corporate content calendars &#8211; curating, creating and editing news, activities and connection-driven stories across a variety of channels, including email, newsletters, social media, events, blog and web. In these roles, I\u2019ve drafted announcements and online articles to tight deadlines, navigating complex stakeholder networks and (sometimes) fast-changing priorities, while balancing short term needs with long-term strategy.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7842\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-7842\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Storytelling<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7842\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7842\"><p class=\"p1\">A good story doesn\u2019t tell itself. It needs creativity, conceptual thinking, and prioritisation. Of the emotion you\u2019d like evoke, of the data you want customers to remember, or any other type of engagement you\u2019re hoping to establish. Storytelling is more than a tactic or a technique in my book, it\u2019s the driving force behind impactful communication strategies. Some examples of my work:<\/p><ul class=\"ul1\"><li class=\"li1\"><b>Regulatory &amp; Policy Communications<\/b>: Educating Airbnb Hosts about new and upcoming regulations, breaking down complex rules into easy to understand steps to take (see example <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.airbnb.co.uk\/e\/registrationamsterdam\">here<\/a><\/span>).\u00a0<\/li><li class=\"li1\"><b>Brand &amp; Corporate Communications<\/b>: Influencing brand sentiment through community-centric narratives about Airbnb, and delivering local adaptations of global campaigns to the public.<\/li><li class=\"li1\"><b>Strategic Partnership Marketing:<\/b> Developing story-driven, multi-channel content that brought together destinations, conscious travel and the benefits of home sharing &#8211; like <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/watch?v=u6wnHR-Des4\">this project in Iceland<\/a><\/span>.<\/li><li class=\"li1\"><b>Internal &amp; Community Engagement<\/b>: Amplifying advocacy (of Airbnb Hosts as well as employees) through relatable, honest and authentic user experiences.<\/li><li class=\"li1\"><b style=\"font-style: inherit;\">Executive Communications &amp; Thought Leadership<\/b><span style=\"font-size: 16px;\">: Bringing business priorities, current events and cultural values together in talking points and coaching around leadership presentations.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7843\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-7843\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Content Design<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7843\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7843\"><p class=\"p1\">I have 5+ years of experience at Airbnb writing user-friendly content as part of retention-focused CRM campaigns, guiding Airbnb hosts through key changes on the platform and in their user experience. Working with legal, policy, product and business teams, I\u2019ve ensured that copy served to users was consistent, accurate, compliant with regulations, and most of all, clear &amp; simple &#8211; whether it concerned a help centre article, push notification or \u2018simple\u2019<span class=\"Apple-converted-space\">\u00a0 <\/span>CTA button.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-42174983\" data-id=\"42174983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9873acb\" data-id=\"9873acb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7243ffd2 elementor-widget elementor-widget-image\" data-id=\"7243ffd2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_1972-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_1972-scaled.jpg 1920w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_1972-225x300.jpg 225w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_1972-768x1024.jpg 768w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_1972-1152x1536.jpg 1152w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_1972-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Communications &amp; Storytelling I\u2019m a writer at heart. And a thoughtful one at it. I have developed and produced narrative storytelling in text, photo, and video form &#8211; serving a variety of communications. I believe that drafting a compelling message is a process of craft and strategy in equal measure, and that a story can &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/lo-es.com\/index.php\/communications-storytelling\/\"> <span class=\"screen-reader-text\">Communications &#038; Storytelling<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2996","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"lcavangestel@gmail.com","author_link":"https:\/\/lo-es.com\/index.php\/author\/lcavangestelgmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Communications &amp; Storytelling I\u2019m a writer at heart. And a thoughtful one at it. I have developed and produced narrative storytelling in text, photo, and video form &#8211; serving a variety of communications. I believe that drafting a compelling message is a process of craft and strategy in equal measure, and that a story can&hellip;","_links":{"self":[{"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/pages\/2996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/comments?post=2996"}],"version-history":[{"count":48,"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/pages\/2996\/revisions"}],"predecessor-version":[{"id":3238,"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/pages\/2996\/revisions\/3238"}],"wp:attachment":[{"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/media?parent=2996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}