{"id":2978,"date":"2025-02-24T13:28:23","date_gmt":"2025-02-24T13:28:23","guid":{"rendered":"https:\/\/lo-es.com\/?page_id=2978"},"modified":"2025-03-31T09:06:43","modified_gmt":"2025-03-31T09:06:43","slug":"creative-production","status":"publish","type":"page","link":"https:\/\/lo-es.com\/index.php\/creative-production\/","title":{"rendered":"Creative Production"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2978\" class=\"elementor elementor-2978\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-565dfb60 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"565dfb60\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57ffff8b\" data-id=\"57ffff8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2943af elementor-widget elementor-widget-image\" data-id=\"2b2943af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_9737-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_9737-scaled.jpg 1920w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_9737-225x300.jpg 225w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_9737-768x1024.jpg 768w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_9737-1152x1536.jpg 1152w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/03\/IMG_9737-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ae6a05\" data-id=\"49ae6a05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2424773a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2424773a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3fb7ada7\" data-id=\"3fb7ada7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ea9d23e elementor-widget elementor-widget-heading\" data-id=\"7ea9d23e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative Production<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f22a89 elementor-widget elementor-widget-text-editor\" data-id=\"41f22a89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">In creative production, stories and strategy come to life. And so do cross-functional inputs, tight timelines, asset specifications, budget limitations and many other practical bits that require pragmatism, alongside creativity. I\u2019ve worked with freelancers, in-house content studios and external agencies simultaneously to deliver creative assets and support content strategies at Airbnb across photography, video, design and illustration.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478f757a elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"478f757a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29ee646f\" data-id=\"29ee646f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af37a17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af37a17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-17ac2693\" data-id=\"17ac2693\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a44fc\" data-id=\"a44fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1972bd29 elementor-widget elementor-widget-toggle\" data-id=\"1972bd29\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4261\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-4261\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Content Creation & Editing<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4261\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4261\"><p class=\"p1\">Over the years, I\u2019ve designed and produced a broad range of content assets at Airbnb, ranging from designing white papers, infographics and social media posts using <b>Canva<\/b> and <b>Adobe Creative Suite<\/b> myself, to briefing external illustrators on projects like <a href=\"https:\/\/www.airbnb.co.uk\/e\/registrationamsterdam\"><span style=\"text-decoration: underline;\">this one<\/span><\/a>, to leading on-location video shoots with freelancers and local Airbnb hosts, such as <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/watch?v=u6wnHR-Des4\">this project in Iceland<\/a><\/span>.<\/p><p class=\"p1\">Additionally, I have also developed interactive connection building moments during my time at Airbnb\u2019s award-winning internal comms team, creating design-driven presentations, and creatively up levelling user generated content to drive positive engagement.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4262\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-4262\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Project Management<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4262\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4262\"><p class=\"p1\">Managing the end-to-end concept development of creative does not happen without some serious project management skills to ensure strategy alignment, draft efficient execution plans, and deliver high value production, timely edits and a successful<span class=\"Apple-converted-space\">\u00a0<\/span>launch. Some of the productivity and project management tools I\u2019m proficient at, include:<\/p><ul class=\"ul1\"><li class=\"li1\">Asana<\/li><li class=\"li1\">Airtable<\/li><li>Google Suite<\/li><li class=\"li1\">Jira<\/li><li>Microsoft 365<\/li><li class=\"li1\">Trello<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-204a00ca\" data-id=\"204a00ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-337ddb2d\" data-id=\"337ddb2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d40c956 elementor-widget elementor-widget-image\" data-id=\"4d40c956\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_0484-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_0484-scaled.jpg 2048w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_0484-240x300.jpg 240w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_0484-819x1024.jpg 819w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_0484-768x960.jpg 768w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_0484-1229x1536.jpg 1229w, https:\/\/lo-es.com\/wp-content\/uploads\/2025\/02\/IMG_0484-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creative Production In creative production, stories and strategy come to life. And so do cross-functional inputs, tight timelines, asset specifications, budget limitations and many other practical bits that require pragmatism, alongside creativity. I\u2019ve worked with freelancers, in-house content studios and external agencies simultaneously to deliver creative assets and support content strategies at Airbnb across photography, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/lo-es.com\/index.php\/creative-production\/\"> <span class=\"screen-reader-text\">Creative Production<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2978","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"lcavangestel@gmail.com","author_link":"https:\/\/lo-es.com\/index.php\/author\/lcavangestelgmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Creative Production In creative production, stories and strategy come to life. And so do cross-functional inputs, tight timelines, asset specifications, budget limitations and many other practical bits that require pragmatism, alongside creativity. I\u2019ve worked with freelancers, in-house content studios and external agencies simultaneously to deliver creative assets and support content strategies at Airbnb across photography,&hellip;","_links":{"self":[{"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/pages\/2978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/comments?post=2978"}],"version-history":[{"count":41,"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/pages\/2978\/revisions"}],"predecessor-version":[{"id":3235,"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/pages\/2978\/revisions\/3235"}],"wp:attachment":[{"href":"https:\/\/lo-es.com\/index.php\/wp-json\/wp\/v2\/media?parent=2978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}